Kaloba

ONE EFFECTIVE DOUBLE ACT

KALOBA

Oral Health Portfolio

ORAL HEALTH PORTFOLIO

GSK

Raid the game

THE GAME

RAID

Positive Life

LAUNCH CAMPAIGN

POSITIVE LIFE

Zovirax - We live for lips

WE LIVE FOR LIPS

ZOVIRAX

yes master

RESENTMENT RUNS DEEP

YES MASTER

ACSA

KEVIN87

ACSA

Sunsound App

DATA IS CURRENCY

SUNSOUND APP

Home Care today

HOME CARE TODAY

COTA

Janssen - Ready to break free

READY TO BREAK FREE

JANSSEN

Weight Watchers

GP AND NURSE PORTAL

WEIGHT WATCHERS

Brest cancer treatment

BREAST CANCER TREATMENT

ROCHE

Uncover an endangered species

UNCOVER AN ENDANGERED SPECIES

ACTELION

Lucozade

CREATING ENERGY WITHOUT CAFFEINE

LUCOZADE

Nestle

CROAKEY HUSKEY HOARSEY

NESTLE

Cancer institute

LISTEN OUT

CANCER INSTITUTE

Yes master

111-RESENTMENT RUNS DEEP

YES MASTER

Nestle - Croakey Huskey Hoarsey

CROAKEY HUSKEY HOARSEY

NESTLE

Weight watchers - Launching into pharmacy

LAUNCHING INTO PHARMACY

WEIGHT WATCHERS

Lucozade - Creating energy without caffeine

CREATING ENERGY WITHOUT CAFFEINE

LUCOZADE

OUR AGENCY

We’re an agency that loves to work with clients that have the products, means and will to improve the wellbeing of their customers.

Over 25 years we’ve helped people lose weight, quit smoking, fight breast cancer, manage their pain, soothe their allergies, control their cholesterol, lower their blood sugar and avoid heartburn, amongst many other conditions.

From couch to counter, specialist to supermarket and PhD to punter, we’re aiming to make Australia a healthier place.

OUR CAPABILITIES

DIGITAL

CREATIVE

SHOP

Our digital team is a bunch of innovative, digital-obsessed, forward thinkers that make ideas happen and redefines the ways medical and consumer brands connect with people.

STRATEGY

We put together a clear and coherent digital strategy for taking your brand to where it needs to go.

  • TARGET AUDIENCE RESEARCH
  • WIREFRAMING WORKSHOPS
  • CONTENT STRATEGY
  • USER JOURNEY DEVELOPMENT
  • INFORMATION ARCHITECTURE
  • SEARCH ENGINE MARKETING STRATEGY (SEO & SEM)

DESIGN

We brainstorm, sketch, discuss and quarrel while our creativity is let loose, to produce user-centric designs that knock users’ socks off.

  • VISUAL DESIGN
  • INTERFACE DESIGN
  • MOBILE AND TABLET DESIGN
  • RESPONSIVE DESIGN
  • DIGITAL STYLE GUIDELINES AND TEMPLATES

CONTENT

We produce digital content that is informative, engaging and easily shared and socialised.

  • MEDICAL AND COMMERCIAL COPYWRITING
  • PHOTOGRAPHY
  • VIDEO AND ANIMATION PRODUCTION
  • ONLINE GAMES

DEVELOPMENT

We have a team of developers and producers who can confidently integrate and execute our creative ideas.

  • FRONT AND BACK-END DEVELOPMENT
  • CMS INTEGRATION
  • RESPONSIVE DEVELOPMENT
  • MOBILE AND TABLET APPS DEVELOPMENT (IPAD AND ANDROID)
  • FULL WEB HOSTING SERVICE THROUGH AMAZON
  • TRACKING, REPORTING AND ANALYSIS

Ideas need to engage and inform. Ideas have to work hard across all media. Whatever the medium, we have the creative, production and development skills to turn insights into watchable, behaviour-changing ideas.

INTEGRATED CAMPAIGNS

Inspiring consumers to make healthier choices

  • TVC’S
  • PRINT
  • DIGITAL
  • RADIO
  • DIRECT MARKETING
  • POS

CONTENT

Informing through engagement

  • INFORMATION DESIGN
  • MEDICAL COPYWRITING
  • LONG FORM CREATIVE COPYWRITING
  • CULTURAL MARKETING PRODUCTION
  • CONFERENCE DESIGN

GLOCAL

Adding value to global ideas.

  • LOCALISING GLOBAL CAMPAIGNS ARTWORK ADAPTATION
  • VIDEO EDITING AND ADAPTATION
  • GLOBAL/LOCAL SSSET MANAGEMENT GLOBAL LIAISON
  • PRODUCT AND PBS LAUNCHES
  • SALES FORCE MOTIVATION AND TRAINING
  • INTERNAL LAUNCH MARKETING

The transaction between shopper and retailer is competitive and complicated. We work closely with pharmacy and grocery channels and understand the motivations of the trade, the fickleness of the consumer and the need to excite and inform through the path to purchase.

IN STORE

Influencing purchase through engagement

  • NEW PRODUCT LAUNCHES
  • PRE-LAUNCH SELL-INS
  • CONSUMER PROMOTIONS
  • OUTDOOR AND EXPERIENTIAL
  • POINT-OF-SALE
  • DEMONSTRATION / EDUCATIONAL VIDEOS
  • CUSTOM BUILDS
  • E-TAILING

EDUCATION

Critical to professional recommendation

  • BRAND ADVERTISING
  • MEDICALLY APPROVED ADVERTORIALS
  • PHARMACIST TRAINING KITS
  • E-LEARNING
  • I-DETAILERS AND SALES TOOLS
  • ACCREDITED CPD MODULES

Insights are the lifeblood of any campaign. We use our own proprietary tools to extract the truth from the market. We then turn that truth into a compelling strategy.

STRATEGY

Driving consumer insights.

  • COMMUNICATIONS STRATEGY
  • DIGITAL STRATEGY
  • BRAND DEVELOPMENT
  • CHANNEL PLANNING

RESEARCH

The search for the truth.

  • CONSUMER INSIGHTS
  • GP AND SPECIALIST RESEARCH
  • CONCEPT TESTING
  • PRODUCT TESTING
OUR CLIENTS
Janssen
Novartis
Roche
Astrazeneca
Actelion
Boehringer
Australian Government Department of Health
Alcon
Nestle
GSK
Blackmores
Weight Watchers
Way Side Chapel
Lundbeck
Liberty
Cota

OUR OFFICE

URSA Office

Yes we work hard for our clients. But nurturing the health and happiness of our own family is important to us too.

Our firm belief that professionalism isn't all that matters in the work environment is realised through pleasant distractions for mind and body like fortnightly visits from a masseuse and a yoga instructor and quarterly URSA days (aka RDOs).

It's our attention to this kind of human detail that helps makes URSA the fun, friendly and functional workplace it is. An envy-inducing workspace with one awesome Sydney Harbour view doesn't hurt either.

icon - yoga
FREE YOGA
AND MASSAGES
icon - Office Chair
BEAUTIFUL
OFFICE
icon - Sun
QUARTERLY
RDO
icon - Ballons
AWESOME
PARTIES

MARDI LE PAGE

Managing Director

"We work on ideas, products and services each day that can actually make a positive difference in someone's life. That's what excites and motivates me each morning."
mardi.lepage@ursaclemenger.com.au

DENIS MAMO

Exec Creative Director

"Despite the best efforts of wearable devices to turn us into mobile datacentres, we're all still vulnerably human. Emotional insight and creativity have never been more important for turning our best intentions into actions."
denis.mamo@ursaclemenger.com.au

CAREERS

We love what we do and we're passionate about doing it better and smarter than anyone. If that sounds like you we'd be happy to hear from you.
Email us or register for future opportunities.

CURRENT OPPORTUNITIES

Senior Medical Copywriter

CONTACT US

See how our ideas can improve the lives of all Australians.
LEVEL 6
120 PACIFIC HIGHWAY,
ST LEONARDS NSW
SYDNEY AUSTRALIA 2065
PHONE: +61 2 9126 5100
FAX: +61 2 9126 5199
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